Spotlight Mainstreet was created to solve a simple but costly problem: great local businesses going unnoticed.

After years of working with business owners, Michelle Ellis kept hearing the same thing — “We had no idea you were here.” Instead of letting businesses struggle to market alone, she introduced a smarter approach: co-op advertising.

By bringing local businesses together in one high-impact campaign, they share costs, increase visibility, and reach thousands of nearby residents at once.

Because getting seen is the first step —
and growth starts there.